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Some Internet Marketing Tips For Newbies

Posted by tigertom on Feb 26, 2009 in internet marketing

Here are some ideas for those researching efficient internet marketing:

- Automate, Automate, Automate! The effort involved in web marketing can be very tedious. Prior to getting involved in some long promotion or submission process, think about whether you could get a freelancer or a software to do it for you. Or whether it should be done that way at all.

- Beware The Latest $49/$97/$149 Software. There are hordes of internet marketers who’ve realised that the best way of earning cash on the internet is to gull other web entrepreneurs, as there are a multitude of them. This usually is done by packaging up, in a service or software, a trick that was novel six months ago. By the time Joe WebMaestro gets wind of it, it’s done to death. Study it thoroughly before plonking down money for it. Seek out independent reviews.

- Be First With A New, Popular Good (or a smarter second). MySpace wasn’t the first social networking site, but they did it better. They designed it to be viral. Members could compete to get ‘friends’, and everybody wants new pals, right? Users could put anything they wanted online, even if it looked cr*ppy. Censorship was minimal. Result: Huge popularity, without needing the search engines.

- Beware Of The Guru! There are lots of semi-famous marketers and their acolytes out there flogging videos, books and courses on how to make money in web marketing. They’re marketing advice on how to do marketing! Nice work if you can get it. The best advice you can get about internet marketing is on webmaster discussion boards. Even then, you have to use your own personal b.s. detector to sniff out the gems from the dross.

- Make A Better, Faster, Cheaper Version Of A Popular Product. You can walk a trail someone else has blazed. You can learn from their errors. The only negative is that the opposition will have first-mover advantage and brand-recognition. However, you can also use them to publicise your stuff e.g. “My SnarkWodger 2.1 is faster and cheaper than Big_Name_Brand”; cue controversy, which equals publicity.

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