Handy Tips On Efficient Web Design And Marketing
Here are a few suggestions for those researching effective web design and marketing:
- Use Freelances For Jobs You Lack The Skills For. Is your budget tight? Try scriptlance.com or rentacoder.com. The key to getting the best work is to a) be as specific as possible as to what you want and b) write your spec in simple, concise terms. Your project will likely be done by somebody who’s first language is not English. Most web marketers give an inexact specification and get work they’re displeased with.
Pick someone who’s had a lot of favourable reviews recently. Pay in increments. Use the freelance site’s escrow service. Don’t expect to get more than you stumped up for, and don’t be a cheapskate; if somebody does a good job, they deserve a bonus, not quibbling.
- Pay Freelancers To Make Software For You And Give It Away Free. This can work very well indeed. Research the most popular freeware PHP scripts; can you think of an addon you could get developed and have your own link inserted into it?
- Beware The Latest $49/$97/$149 Software. There are hordes of web marketers who’ve realised that the best way of earning cash on the web is to exploit other web entrepreneurs, as there are a multitude of them. This often takes the form of packaging up, in a service or software, an idea that was novel six months ago. By the time Joe WebMaestro gets wind of it, it’s on the way out. Research it thoroughly before coughing up cash for it.
Seek out independent reviews.
- Beware Of The Guru! There are a multitude of semi-famous marketers and their followers out there flogging videos, books and courses on how to earn lolly in web marketing. They are marketing tips on how to do marketing! Nice work if you can get it. The best advice you can find about internet marketing is on webmaster forums. Even then, you need to use your own personal noise filter to sniff out the gold from the dross.
- Clean Up Your HTML. Dreamweaver adds lots of extra blank space to HTML code, and breaks lines. This is especially annoying in meta tags. Use EditPad’s ‘Find and Replace’ function to get rid of newlines and double blank spaces in your pages.
- Submit Articles To Article Directories. What you need is a service or a software that will do this for you automatically. Submission by hand is soul-destroying. Ask in web marketer discussion boards about the latest softwares and services.
- Handy Freeware: 1. NVU Web Editor. This is a pretty good freeware web page editor. 2. GIMP Image Editor. This is an effective image and photo manipulation package. 3. OpenOffice, an alternative to the Microsoft office suite. This can save you thousands if you need to buy multiple licences. 4. SimplyMepis. This a Linux operating system package. Like Damn Small Linux, it can be run from a CD; handy in emergencies.
- A Super-Simple Site: Use a text-to-html generator to create internet pages from text files. Then use an index generator to make an index HTML page of these files. Tart these pages up in a WYSIWYG page editor. Then FTP upload them to your webhosting account. Voila! A super-simple website.
Want something fancier? Acquire a net hosting account with Cpanel and Fantastico. Look for the ‘Wordpress’ option in Fantastico, and install it. Then acquire a search engine optimized theme for your blog; the default install isn’t search engine friendly.
I hope these few handy pointers will help you in getting handy web design and marketing done quickly.